I. General Information

1. Course Title:
Directed Study - Strategies in Farm Commodity Marketing

2. Course Prefix & Number:
FBMT 2183

3. Course Credits and Contact Hours:

Credits: 2

4. Course Description:

This course is designed to plan marketing strategies necessary to achieve farm business. The student will implement a year-round marketing plan utilizing a variety of marketing strategies to maximize farm income return.

5. Placement Tests Required:

Accuplacer (specify test):

No placement tests required

Score:

6. Prerequisite Courses:

There are no prerequisites for this course.

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

III. Course Purpose

1. Program-Applicable Courses – This course fulfills a requirement for the following program(s):

Agricultural Commodities Marketing Certificate

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Demonstrate written communication skills	Articulate a revised marketing plan.
Apply abstract ideas to concrete situations	Provide an ideal marketing plan while comparing/contrasting to real market factors.
Work as a team member to achieve shared goals	Work with instructor and local broker/trader/contractor to set contracts.

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Assess marketing plan in relation to farm business goals;
• Assess marketing plans as related to cash flow needs;
• Create a detailed year-round marketing plan;
• Design a farm business plan with improved marketing strategies;
• Reevaluate a risk management plan; and
• Revise current production cost and carrying charge calculations.

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Assess marketing plan in relation to farm business goals
2. Assess marketing plans as related to cash flow needs
3. Create a detailed year-round marketing plan          
4. Design a farm business plan with improved marketing strategies
5. Reevaluate a risk management plan
6. Revise current production cost and carrying charge calculations