I. General Information

1. Course Title:
Applying Commodity Marketing Fundamentals

2. Course Prefix & Number:
FBMT 1180

3. Course Credits and Contact Hours:

Credits: 3

4. Course Description:

This course is designed to teach students to apply the various methods and tools to market farm commodities. The students will utilize various marketing tools to enhance their farm business operations.

5. Placement Tests Required:

Accuplacer (specify test):

No placement tests required

Score:

6. Prerequisite Courses:

There are no prerequisites for this course.

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

III. Course Purpose

1. Program-Applicable Courses – This course fulfills a requirement for the following program(s):

Agricultural Commodities Marketing Certificate

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Analyze and follow a sequence of operations	To sequentially access a marketing decision
Apply abstract ideas to concrete situations	Brainstorm for ideal marketing scenarios and contrast with real life marketing situations

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Compute storage costs;
• Analyze production and storage costs as related to cash flow needs;
• Explain hedging contracts;
• Explain the roles of brokers and marketing advisors;
• Explain what market positions are subject to margin calls;
• Identify seasonal marketing trends;
• Name primary commodity marketing reports;
• Record data to calculate production and storage costs; and
• Use basis history to enhance commodity selling price.

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Cost Calculation

• Calculate production costs
• Calculate storage costs
• Interest costs

2. Preparing for trading

• Chart farm commodities
• Identify characteristics of a good marketing service
• Selecting and using brokers and market advisory services

3. Plan for basic marketing

• Evaluate crop insurance alternatives
• Apply selected marketing tools to the farm business
• Use basis history to enhance commodity selling price

4. Options for using marketing tools

• Using cash markets as marketing tool
• Using futures markets as marketing tool
• Using options markets as marketing tool