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Active as of Fall Semester 2013
I. General Information
1. Course Title:
Marketing of Specialty Crops
2. Course Prefix & Number:
SCMT 1114
3. Course Credits and Contact Hours:
Credits: 2
Lecture Hours: 2
4. Course Description:
This course covers the steps involved in developing a strategy to sell locally grown produce. Students will estimate the population in their marketing area and determine if farmer's markets, wholesale or consumer supported agriculture (CSA) will provide the best approach for selling their products.
5. Placement Tests Required:
| Accuplacer (specify test): |
No placement tests required |
Score: |
|
6. Prerequisite Courses:
SCMT 1114 - Marketing of Specialty Crops
There are no prerequisites for this course.
9. Co-requisite Courses:
SCMT 1114 - Marketing of Specialty Crops
There are no corequisites for this course.
II. Transfer and Articulation
1. Course Equivalency - similar course from other regional institutions:
2. Transfer - regional institutions with which this course has a written articulation agreement:
III. Course Purpose
Program-Applicable Courses – This course is required for the following program(s):
Specialty Crops Management, Diploma
IV. Learning Outcomes
1. College-Wide Outcomes
| College-Wide Outcomes/Competencies |
Students will be able to: |
| Assess alternative solutions to a problem |
Determine which marketing situation will best meet specific financial goals |
| Analyze and follow a sequence of operations |
Apply population and demographic characteristics at a location in order to estimate potential market |
| Utilize appropriate technology |
Estimate the population within the marketing area of the business |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- List available marketing venues
- Determine population within market area
- Identify potential competitors
- List products to be marketed
- Identify best location and venue to market products
- Estimate product demand
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- Estimate potential market for a product
- Calculate population within the marketing area
- Estimate per capita demand in student's location
- Identify potential competitors
- Estimate potential production of each product for marketing area
- Marketing venues
- Farmers markets
- On-farm sales
- Farm stands
- Conumer Supported Agriculture
- Marketing plan
- Products to be marketed
- Determining prices for each product
- Cost of production
- Costs in local stores
- Local attitudes towards prices
- Advertising
- Signs
- Web pages
- Social media
- Promoting the business in local areas
- Supporting local charities
- Local festivals/parades
- Home and garden shows
2. Laboratory/Studio Sessions
I. General Information
1. Course Title:
Marketing of Specialty Crops
2. Course Prefix & Number:
SCMT 1114
3. Course Credits and Contact Hours:
Credits: 2
Lecture Hours: 2
4. Course Description:
This course covers the steps involved in developing a strategy to sell locally grown produce. Students will estimate the population in their marketing area and determine if farmer's markets, wholesale or consumer supported agriculture (CSA) will provide the best approach for selling their products.
5. Placement Tests Required:
| Accuplacer (specify test): |
No placement tests required |
Score: |
|
6. Prerequisite Courses:
SCMT 1114 - Marketing of Specialty Crops
There are no prerequisites for this course.
9. Co-requisite Courses:
SCMT 1114 - Marketing of Specialty Crops
There are no corequisites for this course.
II. Transfer and Articulation
1. Course Equivalency - similar course from other regional institutions:
2. Transfer - regional institutions with which this course has a written articulation agreement:
III. Course Purpose
1. Program-Applicable Courses – This course is required for the following program(s):
Specialty Crops Management, Diploma
IV. Learning Outcomes
1. College-Wide Outcomes
| College-Wide Outcomes/Competencies |
Students will be able to: |
| Analyze and follow a sequence of operations |
Apply population and demographic characteristics at a location in order to estimate potential market |
| Utilize appropriate technology |
Estimate the population within the marketing area of the business |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- List available marketing venues
- Determine population within market area
- Identify potential competitors
- List products to be marketed
- Identify best location and venue to market products
- Estimate product demand
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- Estimate potential market for a product
- Calculate population within the marketing area
- Estimate per capita demand in student's location
- Identify potential competitors
- Estimate potential production of each product for marketing area
- Marketing venues
- Farmers markets
- On-farm sales
- Farm stands
- Conumer Supported Agriculture
- Marketing plan
- Products to be marketed
- Determining prices for each product
- Cost of production
- Costs in local stores
- Local attitudes towards prices
- Advertising
- Signs
- Web pages
- Social media
- Promoting the business in local areas
- Supporting local charities
- Local festivals/parades
- Home and garden shows
2. Laboratory/Studio Sessions