I. General Information

1. Course Title:
Social Media Productions

2. Course Prefix & Number:
VPRO 2106

3. Course Credits and Contact Hours:

Credits: 4

Lecture Hours: 2

Lab Hours: 4

4. Course Description:

This is an applied course designed to simulate a social media department in a corporate environment. Students will focus on producing authentic social media campaigns for the college community and local non-profit organizations. Students will also produce live events through streaming and studio operations. A substantial amount of outside-class time will be required. The course will provide students with hands-on experience creating relevant social media content and management of company events, both necessary requirements for contemporary media professionals.

5. Placement Tests Required:

Accuplacer (specify test):

No placement tests required

Score:

6. Prerequisite Courses:

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

1. Course Equivalency - similar course from other regional institutions:

Winona State University - MCOM 307, Creative Digital Media Lab, 3 credits
Minnesota State - Moorhead, COMM 251, Video Production for Advertising, News, and Public Relations, 3 credits

2. Transfer - regional institutions with which this course has a written articulation agreement:

Bemidji State University, MASC 3251 - Media Productions II

3. Prior Learning - the following prior learning methods are acceptable for this course:

• Advanced Standing
• Military Experience
• Specialty Schools
• Demonstration

III. Course Purpose

1. Program-Applicable Courses – This course is required for the following program(s):

VPRO - Videography Production, A.A.S.
VPRO - Videography Production, Diploma
VPRO - Social Media Producer, Diploma

 

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Demonstrate oral communication skills	Present oral arguments to supervisors/clients for purposes of approval of social media content in authentic working environments.
Utilize appropriate technology	Become familiar with studio technologies for directing, switching, recording multicamera broadcast environments.
Apply ethical principles in decision-making	Determine appropriate and sensible content for social media user consumption.
Work as a team member to achieve shared goals	Play a productive role as a crew member in the creation of quality programming for corporate videos and live events.

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Demonstrate effective corporate communications skills;
• Develop strategies for creating positive corporate relations through visual processes;
• Develop content for successful social media interactions with customers;
• Manage a comprehensive social media strategy involving all aspects of online contact;
• Demonstrate understanding of studio design and setup;
• Operate studio cameras effectively;
• Perform control room procedures effectively;
  
• Assemble remote broadcast setups for recording large events;
• Recognize common remote broadcast & switching terminology;
  
• Design and execute effective chroma-key sets; and
• Apply streaming capabilities to sporting and corporate events.
  

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Online Communications  
• Developing a social media strategy for an organization 
• Types of online interaction 
• Identity/branding 
• News releases, announcements 
• Product line introduction/instructional 
• Customer Service 
• Testimonials, success stories 
• Types of Content 
• Paid content 
• Earned content 
• Shared content 
• Owned content 
• Practical application of content creation 
• Practical application of content placement 
• Measurement of all interactions – predictive analysis 
• Strategic modifications of marketing plan to adapt to incoming data 
2. Field Production in Corporate Environments  
• Site prep 
• Working with non-professionals on-site
• Working with talent
• Directing/controlling events 
3. Postproduction Strategies  
• Effective corporate video editing styles 
• Client evaluation processes 
• Distribution  
4. Strategic Corporate Event Production 
• Company events/workshops 
• Live, remote meetings 
• Intro to Studios  
• Backgrounds 
• Control rooms 
• Studio operations 
• Multi-camera setups 
• Lighting a studio  
• Lighting grids 
• Lighting designs 
• Keying  
• Chroma-keying 
• Luma-keying
• Virtual sets
• Infinity backgrounds 
5. Streaming/broadcasting Services 
• Streaming process 
• Streaming equipment 
• Multicam switching 
• Remote locations 
• Recording  
• Sports broadcasting
  

2. Laboratory/Studio Sessions

1. Produce marketing social media campaigns for Central Lakes College departments and external clients as required by the clients. 
• Interaction with clients in strategic planning of a social media campaign 
• Implementation of social media strategy 
• Capturing organizational activities for repurposing in social media ads and posts 
• Developing ‘shared’ and ‘owned’ social media for customized communications  
• Writing copy and editing videos to specifications for each social media site 
• Distributing social media content 
• Gathering and interpreting data from site analytical pages 
2. Produce Live and recorded events for Central Lakes College and surrounding communities 
• Set up studio broadcast 
• Perform video switching and audio mixing for multicam broadcasts 
3. Set up broadcasts in various remote venues 
• Perform site checks and technical analysis 
• Rehearse all elements of program 
• Link various forms of signal feeds from cameras to switchers to computers  
• Understand all aspects of encoding, decoding and sharing processes of live streaming 
• Work as team member on live broadcasts of corporate and sporting events