I. General Information

1. Course Title:
Corporate ID

2. Course Prefix & Number:
GDES 1124

3. Course Credits and Contact Hours:

Credits: 3

Lecture Hours: 3

4. Course Description:

This course explores the development of symbols, logos, and brand identity that reflects a product's or company's image. The student will explore and prepare multiple types of logo identities and apply them to multiple branding pieces.

5. Placement Tests Required:

6. Prerequisite Courses:

There are no prerequisites for this course.

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

3. Prior Learning - the following prior learning methods are acceptable for this course:

• Advanced Standing
• Demonstration
• Portfolio

III. Course Purpose

1. Program-Applicable Courses – This course fulfills a requirement for the following program(s):

Graphic Design A.A.S.
Graphic Design Diploma

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Analyze and follow a sequence of operations	Perform each of the logo design process steps to complete a final logo project.
Utilize appropriate technology	Create and complete logo for final use using Adobe Illustrator.
Work as a team member to achieve shared goals	Work together as a creative team to brainstorm brand identity concepts.

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Understand the processes and factors that effect brand identity;
• Exhibit ability to create different types of logos;
• Create a finished design for a client letterhead, business card, and other elements;
• Understand working as a creative team;
• Identify vocabulary related to branding;
• Demonstrate an understanding for the universal brand identity process;
• Analyze the difference between a logo and identity;
• Compare a variety of different types of logos; and
• Formulate ideas and concepts for multiple types of logos.

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Brand basics
• What is brand identity?
• What is branding?
• What is a brand?
2. Brand identity elements
• Brandmarks
• Wordmarks
• Letterform marks
• Pictorial marks
• Abstract marks
• Emblems
• Characters
3. Look and feel of branding
• Design
• Imagery
• Color palettes
• Typography
• Sensory
4. The creative process
• Creative team
5. Understanding the importance of overall branding and what that includes
• Letterheard
• Business cards
• Collateral
• Websites
• Signage
• Products
• Packaging
• Advertising
• Environments
• Vehicles

2. Laboratory/Studio Sessions