I. General Information

1. Course Title:
Publication Design

2. Course Prefix & Number:
GDES 1120

3. Course Credits and Contact Hours:

Credits: 3

Lecture Hours: 2

Lab Hours: 2

4. Course Description:

Students will develop an understanding for the set-up and layout of multiple page publications. They will create designs from concept to completion for magazines, newsletters, books, and brochures by presenting information that is unified across the full range of pages. The proper use of appropriate software programs for publications will be developed. Industry production planning and process will be applied.

5. Placement Tests Required:

6. Prerequisite Courses:

There are no prerequisites for this course.

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

3. Prior Learning - the following prior learning methods are acceptable for this course:

• Advanced Standing
• Demonstration
• Portfolio

III. Course Purpose

1. Program-Applicable Courses – This course fulfills a requirement for the following program(s):

Graphic Design A.A.S.
Graphic Design Diploma

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Demonstrate reading and listening skills	Arrange copy for brochure according to clients' requests and information within the copy.
Work as a team member to achieve shared goals	Perform group brainstorm session to produce multiple concept options.

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Apply grids to publications design;
• Assemble mock-ups for multiple page publications;
• Analyze and compose changes to publications;
• Apply principles of design to multiple page publications;
• Develop the ability to generate appropriate ideas;
• Understand the organization of multiple page publications;
• Understand the flow and navigation of publication content;
• Recognize the anatomy of a multiple page document; and
• Compose successful publication layouts.

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Exploring publication design
• Magazines
• Newspapers
• Newsletters
• Promotional literature
• Annual reports
• Books
2. Elements of publications
• Components of a cover
• Components of a page
3. Organizing content with page layout
• Proportional systems and grids 
• Columns in layout
• Flexible grids
• Type in layout
• Using type to organize content
• Typographic alignment
• Creating reader-friendly type
4. Imagery in publications
• Photography 
• Illustration
• Combining type with imagery
• Imagery as a unifying element
• Charts and graphs
5. Form follows function
• Size and color
• Copywriting
• Paper    
• Binding
• Covers and spines
• Retail environment
6. Navigating content
• Points of entry
• Rhythm and balance

2. Laboratory/Studio Sessions

1. Exploring publication design
• Research existing publication design pieces
• Analyze effectiveness of design used for publications
2. Elements of publications
• Reasearch and label components used in magazines
• Create design using all components of a page
3. Organizing content with page layout
• Compare grids used in existing publications
• Organize text using different multiple column grids
• Create design pieces with obvious hiearchy for organizing content
• Create emphasis using typography design for magazine spreads
• Use type to organize content
• Create reader-friendly type for brochures
4. Imagery in publications
• Collect multiple stock photography options 
• Create illustration for magazine feature
• Design magazine spread that combines type with imagery
• Produce design with unified images
• Create charts and graphs used for annual reports
5. Form follows function
• Size and color
• Analyze, read, and understand copy to be used in brochure
• Determine differences in paper stocks   
• Identify and explore different binding types
• Compare effectiveness of existing book covers and spines
• Explore publication designs in retail environment
6. Navigating content
• Compare use of points of entry in different magazine layouts
• Determine rhythm and balance used in existing designs