I. General Information
1. Course Title:
Current Issues in Specialty Crop Marketing
2. Course Prefix & Number:
SCMT 2200
3. Course Credits and Contact Hours:
Credits: 1
Lecture Hours: 1
4. Course Description:
This course is designed to help students understand how recent developments can influence their specialty crop business. Topics may include changes to the market due to recent events or changes in advertising due to advances in technology.
5. Placement Tests Required:
| Accuplacer (specify test): |
No placement tests required |
Score: |
|
6. Prerequisite Courses:
SCMT 2200 - Current Issues in Specialty Crop Marketing
There are no prerequisites for this course.
9. Co-requisite Courses:
SCMT 2200 - Current Issues in Specialty Crop Marketing
There are no corequisites for this course.
II. Transfer and Articulation
1. Course Equivalency - similar course from other regional institutions:
III. Course Purpose
Program-Applicable Courses – This course is required for the following program(s):
Specialty Crops Management, Diploma
IV. Learning Outcomes
1. College-Wide Outcomes
| College-Wide Outcomes/Competencies |
Students will be able to: |
| Demonstrate reading and listening skills |
Examine customer surveys that have been conducted by other agencies |
| Assess alternative solutions to a problem |
Decide which media outlet will give the student the most widespread exposure |
| Utilize appropriate technology |
Differentiate between internet technologies such as social media or websites to advertise their business |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Identify key characteristics of a good website
- Determine whether social media, website or printed material will be the most effective advertising
- Give examples of media articles on fruit or vegetable consumption
- Describe nationwide trends in fruit and vegetable consumption
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- Websites
- Critical information necessary for all websites
- Choosing a webmaster
- Paid webmaster
- Family member
- Promoting website
- Advertising
- Recent developments in advertising
- Internet advertising
- Print advertising
- Recent consumer surveys
- Trends in consumer demand
- Media attention on fruits and vegetables
- Demographic changes of fruit and vegetable consumers
- Nationwide changes in consumption of fruits and vegetables
- Recent developments in the science of nutraceuticals and phytonutrients
I. General Information
1. Course Title:
Current Issues in Specialty Crop Marketing
2. Course Prefix & Number:
SCMT 2200
3. Course Credits and Contact Hours:
Credits: 1
Lecture Hours: 1
4. Course Description:
This course is designed to help students understand how recent developments can influence their specialty crop business. Topics may include changes to the market due to recent events or changes in advertising due to advances in technology.
5. Placement Tests Required:
| Accuplacer (specify test): |
No placement tests required |
Score: |
|
6. Prerequisite Courses:
SCMT 2200 - Current Issues in Specialty Crop Marketing
There are no prerequisites for this course.
9. Co-requisite Courses:
SCMT 2200 - Current Issues in Specialty Crop Marketing
There are no corequisites for this course.
II. Transfer and Articulation
1. Course Equivalency - similar course from other regional institutions:
III. Course Purpose
1. Program-Applicable Courses – This course is required for the following program(s):
Specialty Crops Management, Diploma
IV. Learning Outcomes
1. College-Wide Outcomes
| College-Wide Outcomes/Competencies |
Students will be able to: |
| Demonstrate reading and listening skills |
Examine customer surveys that have been conducted by other agencies |
| Utilize appropriate technology |
Differentiate between internet technologies such as social media or websites to advertise their business |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Identify key characteristics of a good website
- Determine whether social media, website or printed material will be the most effective advertising
- Give examples of media articles on fruit or vegetable consumption
- Describe nationwide trends in fruit and vegetable consumption
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- Websites
- Critical information necessary for all websites
- Choosing a webmaster
- Paid webmaster
- Family member
- Promoting website
- Advertising
- Recent developments in advertising
- Internet advertising
- Print advertising
- Recent consumer surveys
- Trends in consumer demand
- Media attention on fruits and vegetables
- Demographic changes of fruit and vegetable consumers
- Nationwide changes in consumption of fruits and vegetables
- Recent developments in the science of nutraceuticals and phytonutrients