I. General Information
1. Course Title:
Advertising and Customer Relations
2. Course Prefix & Number:
SCMT 2125
3. Course Credits and Contact Hours:
Credits: 2
Lecture Hours: 2
4. Course Description:
This course covers the use of advertising to increase sales and expand the customer base. Students will identify the most effective advertising strategies for their business location and learn methods to handle dissatisfied customers.
5. Placement Tests Required:
| Accuplacer (specify test): |
No placement tests required |
Score: |
|
6. Prerequisite Courses:
SCMT 2125 - Advertising and Customer Relations
There are no prerequisites for this course.
9. Co-requisite Courses:
SCMT 2125 - Advertising and Customer Relations
There are no corequisites for this course.
II. Transfer and Articulation
1. Course Equivalency - similar course from other regional institutions:
III. Course Purpose
Program-Applicable Courses – This course is required for the following program(s):
Specialty Crops Management, Diploma
IV. Learning Outcomes
1. College-Wide Outcomes
| College-Wide Outcomes/Competencies |
Students will be able to: |
| Demonstrate interpersonal communication skills |
Demonstrate techniques for handling irate customers |
| Utilize appropriate technology |
Determine which new technology will be the most cost effective advertisement |
| Discuss/compare characteristics of diverse cultures and environments |
Distinguish cultural differences of immigrant customers |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Give examples of print ads or websites for their business
- Assemble data to determine advertising worked best for their business
- Give examples of logos or press releases they developed for their business
- Explain how their customer relations improves their business
- Produce an example of how to greet and welcome customers
- Describe training procedures for employees who will interact with customers
- Illustrate how to respond to complaints
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- Customer relations
- Techniques for training employees how to deal with customers.
- Inappropriate behaviors
- Greeting customers
- Protocols for dealing with customer complaints
- Learning how to handle irate customers
- Differences between immigrant customer groups
- Advertising
- Logos
- Print advertising
- websites
- Social media
- e-mails
- Pay-per-click and other internet advertising
- Types of highway signs and where to place signs
- Collecting data to determine which advertising is most effective
- Google statistics
- Coupons
- Customer surveys
- Free advertising and dealing with media
- Attracting media attention
- Creating a positive attitude in the media
I. General Information
1. Course Title:
Advertising and Customer Relations
2. Course Prefix & Number:
SCMT 2125
3. Course Credits and Contact Hours:
Credits: 2
Lecture Hours: 2
4. Course Description:
This course covers the use of advertising to increase sales and expand the customer base. Students will identify the most effective advertising strategies for their business location and learn methods to handle dissatisfied customers.
5. Placement Tests Required:
| Accuplacer (specify test): |
No placement tests required |
Score: |
|
6. Prerequisite Courses:
SCMT 2125 - Advertising and Customer Relations
There are no prerequisites for this course.
9. Co-requisite Courses:
SCMT 2125 - Advertising and Customer Relations
There are no corequisites for this course.
II. Transfer and Articulation
1. Course Equivalency - similar course from other regional institutions:
III. Course Purpose
1. Program-Applicable Courses – This course is required for the following program(s):
Specialty Crops Management, Diploma
IV. Learning Outcomes
1. College-Wide Outcomes
| College-Wide Outcomes/Competencies |
Students will be able to: |
| Demonstrate interpersonal communication skills |
Demonstrate techniques for handling irate customers |
| Utilize appropriate technology |
Determine which new technology will be the most cost effective advertisement |
| Discuss/compare characteristics of diverse cultures and environments |
Distinguish cultural differences of immigrant customers |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Give examples of print ads or websites for their business
- Assemble data to determine advertising worked best for their business
- Give examples of logos or press releases they developed for their business
- Explain how their customer relations improves their business
- Produce an example of how to greet and welcome customers
- Describe training procedures for employees who will interact with customers
- Illustrate how to respond to complaints
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- Customer relations
- Techniques for training employees how to deal with customers.
- Inappropriate behaviors
- Greeting customers
- Protocols for dealing with customer complaints
- Learning how to handle irate customers
- Differences between immigrant customer groups
- Advertising
- Logos
- Print advertising
- websites
- Social media
- e-mails
- Pay-per-click and other internet advertising
- Types of highway signs and where to place signs
- Collecting data to determine which advertising is most effective
- Google statistics
- Coupons
- Customer surveys
- Free advertising and dealing with media
- Attracting media attention
- Creating a positive attitude in the media