I. General Information

1. Course Title:
Developing a Business Plan for a Commercial Vineyard or Winery

2. Course Prefix & Number:
VITI 1295

3. Course Credits and Contact Hours:

Credits: 3

Lecture Hours: 3

4. Course Description:

Students will use the knowledge and skills gained from the previous courses in the business and entrepreneurship track to create a wine industry business plan. The primary course outcome is a major project in the form of a realistic and fully-integrated 5-year strategic business plan including a financial model and supporting materials.

5. Placement Tests Required:

Accuplacer (specify test):

No placement tests required

Score:

6. Prerequisite Courses:

There are no prerequisites for this course.

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

1. Course Equivalency - similar course from other regional institutions:

Missouri State University, VIN 295, 3 credits
Highland Community College, VIN 295, 3 credits

2. Transfer - regional institutions with which this course has a written articulation agreement:

The Viticulture and Enology Science and Technology Alliance (VESTA)

3. Prior Learning - the following prior learning methods are acceptable for this course:

• Military Experience
• Specialty Schools
• CLEP
• Written
• Oral
• Demonstration
• Portfolio

III. Course Purpose

1. Program-Applicable Courses – This course fulfills a requirement for the following program(s):

Wine Business and Entrepreneurship, AAS and Certificate

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Analyze and follow a sequence of operations	Perform a SWOT analysis.
Apply abstract ideas to concrete situations	Perform a competitive analysis.

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Recognize the purposes of the business plan;
• Identify the business plan components;
• Design and develop a description of the business;
• Develop an operational plan for the business;
• Demonstrate an understanding of the management team;
• Perform a SWOT analysis;
• Perform a competitive analysis;
• Establish a marketing and sales plan;
• Formulate a financial plan;
• Synthesize the components of the plan into an executive summary; and
• Assemble a final business plan suitable for implementation.

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Purposes of the business plan
2. Business Plan Components
• Structure and sequence in the scope of a business plan
• Executive Summary
• Business Description
• Plan of Operations
• Management Team
• Industry Analysis
• Competitor Analysis
• Marketing Plan
• Financial Plan
• Annual strategic planning
• Exit strategy
3. Description of the business
• Identify the vision and mission statements and write the business description to include:
• Type of business
• Products and/or services offered
• Location
4. Operational plan for the business
• Define the operational process of the business
• Management team
• Define and identify required personnel, costs, and qualifications
• Owner/manager
• Finance/accounting
• Production
• Human Resources
• Legal counsel
• Advisory board
• Technical support
• Marketing & sales
• Supporting personnel- permanent and seasonal
5. SWOT analysis
• Identify the strengths, weaknesses, opportunities and threats
• Identify a financially sustainable competitive advantage
6. Competitive analysis
• Overview of regional development and growth
• General business conditions affecting your industry
• Names of competitors
• General description of competitors
• Industry analysis
7. Marketing and sales plan
• Target market
• Target segments
• Brands and products
• Pricing strategy
• Distribution strategy
• Promotion plan
• Five year sales plan
• Annual review
8. Financial plan
• Key performance indicators
• Financial assumptions
• Break-even analysis
• Balance sheet
• Income statement
• Cash flow analysis
• Annual review
9. Executive Summary
10. Final business plan suitable for implementation
• Develop a major project in the form of a realistic and fully-integrated 5-year strategic business plan to include:
• Executive Summary
• Business Description
• Plan of Operations
• Management Team
• Industry Analysis
• Competitor Analysis
• Marketing Plan
• Financial Plan
• Annual strategic review
• Exit strategy