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Active as of Fall Semester 2018

I. General Information

1. Course Title:
Advanced Tasting Room Management

2. Course Prefix & Number:
VITI 1276

3. Course Credits and Contact Hours:

Credits: 3

Lecture Hours: 3

4. Course Description:

This course expands on winery tasting room management, delving deeper into the “front of the house success”, focusing on tasting room design and start-up, legal and compliance issues, budgeting, finance and profitability metrics. The students will explore destination marketing, in-house and on-the-road sales practices, as well as wine club and e-commerce success. Staff training and development, leadership in the tasting room and staff retention will also be discussed. This course is designed for winery tasting room owners, managers and key sales staff who desire to expand their knowledge about the interplay of customer service, marketing and winery sales.

5. Placement Tests Required:

Accuplacer (specify test): No placement tests required Score:

6. Prerequisite Courses:

VITI 1276 - Advanced Tasting Room Management

All Course(s) from the following...
Course CodeCourse TitleCredits
VITI 1130New Wine Business Feasibilitycr.
VITI 1132Finance and Accounting for Wine Businesscr.

7. Other Prerequisites
VITI 1130, VITI 1132

9. Co-requisite Courses:

VITI 1276 - Advanced Tasting Room Management

There are no corequisites for this course.