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Active as of Fall Semester 2018



I. General Information

1. Course Title:
Marketing for the Wine Business

2. Course Prefix & Number:
VITI 1271

3. Course Credits and Contact Hours:

Credits: 3

Lecture Hours: 3

4. Course Description:

This course explores the strategies and tactics that a winery would utilize to develop a strong marketing program. The students will develop a marketing plan, incorporating online technology, social media, including the application of blogs and social networking accounts to market both winery retail and wholesale markets. The course will conclude with a student presentation of a marketing package directed at a specific target market.

5. Placement Tests Required:

Accuplacer (specify test): No placement tests required Score:

6. Prerequisite Courses:

VITI 1271 - Marketing for the Wine Business

There are no prerequisites for this course.

9. Co-requisite Courses:

VITI 1271 - Marketing for the Wine Business

There are no corequisites for this course.