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Active as of Spring Semester 2014
I. General Information
1. Course Title:
Business of Videography
2. Course Prefix & Number:
VPRO 2140
3. Course Credits and Contact Hours:
Credits: 3
Lecture Hours: 3
Lab Hours: 0
4. Course Description:
Video production is a business and must be operated with professional standards at all times. This course will prepare students to succeed occupationally in the video production industry. You, or the company you work for will provide a variety of custom video production services. Your services must reflect the specifications of each client or assignment. Each video is a custom product and therefore has its own unique set of criterions. Therefore, you also provide consultant services as you guide your client or supervisor through the process of determining the best-fit video for their needs. All of these considerations are addressed in this course. Students will explore effective business practices designed to gain and retain clients or employment. Business accounting procedures designed to keep a business legal and solvent will be identified. Marketing techniques designed for maintaining and expanding a business or career are investigated. Participants will create samples of work used for portfolios and distribution on social media platforms. Resumes, cover letters and business plans will be included in this curriculum.
5. Placement Tests Required:
6. Prerequisite Courses:
VPRO 2140 - Business of Videography
All Credit(s) from the following...
9. Co-requisite Courses:
VPRO 2140 - Business of Videography
There are no corequisites for this course.
II. Transfer and Articulation
III. Course Purpose
Program-Applicable Courses – This course is required for the following program(s):
Videography Production, AAS Degree
VIdeography Production, Diploma
Other - If this course is not required in a program or is not part of the MN Transfer Curriculum, it may be used for the purpose(s) listed below:
Technical Elective
IV. Learning Outcomes
1. College-Wide Outcomes
| College-Wide Outcomes/Competencies |
Students will be able to: |
| Demonstrate written communication skills |
Generate written resumes that communicate clearly defined skill sets to potential employers or client base. |
| Apply abstract ideas to concrete situations |
Translate social media operating procedures into effective professional marketing strategies used in website, networking sites and internet media centers. |
| Discuss/compare characteristics of diverse cultures and environments |
Develop interactive group practices leading to productivity in diverse working environments, typically encountered in production crew work. |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Indentify components of successful business operations
- Construct an effective resume
- Identify profit opportunities in videography
- Define personal career goals upon graduation from program
- Develop working portfolio reel
- Access networking portals to potential career opportunities
- Develop successful cover-letter writing skills
- Develop successful interpersonal interviewing skills
- Set up a simple business plan
- Set up a simple accounting procedure using industry-standard accounting software
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- CAREERS IN PRODUCTION
- Where’s the work?
- What’s the path?
- Instructor’s personal path
- Area career path testimonials
- STARTING A BUSINESS
- CLC Business & Industry Center support services
- Business plans
- Rate sheets
- Estimates
- Equipment considerations
- Staffing
- GAMEFUL EMPLOYMENT
- Jobs in cable TV production houses and cable networks
- Keys to getting hired at a cable TV production company
- Keys to succeeding at a production company
- BOOKKEEPING
- Using accounting software
- Set up business accounts & categories
- SELF EMPLOYMENT
- Access points to clients
- Networking opportunities
- Find a niche
- Specialization
- Writing a Proposal
- SUPPLY/RETAIL/MAINTENANCE
- Alternative careers in production
- CREATIVE OPTIONS/INDEPENDENT FILM
- Access points to feature filmmaking
- 1st film
- Film festivals
- Funding
- RESUME WRITING/COVER LETTERS/INTERVIEWING
- Resumes
- Cover letters
- Successful interviewing techniques
- PORFOLIO REEL
- Examples of effective reels
- Building a reel
- Uploading and distributing reels
- Customized reels
I. General Information
1. Course Title:
Business of Videography
2. Course Prefix & Number:
VPRO 2140
3. Course Credits and Contact Hours:
Credits: 3
Lecture Hours: 3
Lab Hours: 0
4. Course Description:
Video production is a business and must be operated with professional standards at all times. This course will prepare students to succeed occupationally in the video production industry. You, or the company you work for will provide a variety of custom video production services. Your services must reflect the specifications of each client or assignment. Each video is a custom product and therefore has its own unique set of criterions. Therefore, you also provide consultant services as you guide your client or supervisor through the process of determining the best-fit video for their needs. All of these considerations are addressed in this course. Students will explore effective business practices designed to gain and retain clients or employment. Business accounting procedures designed to keep a business legal and solvent will be identified. Marketing techniques designed for maintaining and expanding a business or career are investigated. Participants will create samples of work used for portfolios and distribution on social media platforms. Resumes, cover letters and business plans will be included in this curriculum.
5. Placement Tests Required:
6. Prerequisite Courses:
VPRO 2140 - Business of Videography
All Credit(s) from the following...
9. Co-requisite Courses:
VPRO 2140 - Business of Videography
There are no corequisites for this course.
II. Transfer and Articulation
III. Course Purpose
1. Program-Applicable Courses – This course is required for the following program(s):
Videography Production, AAS Degree
VIdeography Production, Diploma
3. Other - If this course does NOT meet criteria for #1 or #2 above, it may be used for the purpose(s) selected below:
Technical Elective
IV. Learning Outcomes
1. College-Wide Outcomes
| College-Wide Outcomes/Competencies |
Students will be able to: |
| Demonstrate written communication skills |
Generate written resumes that communicate clearly defined skill sets to potential employers or client base. |
| Apply abstract ideas to concrete situations |
Translate social media operating procedures into effective professional marketing strategies used in website, networking sites and internet media centers. |
| Discuss/compare characteristics of diverse cultures and environments |
Develop interactive group practices leading to productivity in diverse working environments, typically encountered in production crew work. |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Indentify components of successful business operations
- Construct an effective resume
- Identify profit opportunities in videography
- Define personal career goals upon graduation from program
- Develop working portfolio reel
- Access networking portals to potential career opportunities
- Develop successful cover-letter writing skills
- Develop successful interpersonal interviewing skills
- Set up a simple business plan
- Set up a simple accounting procedure using industry-standard accounting software
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- CAREERS IN PRODUCTION
- Where’s the work?
- What’s the path?
- Instructor’s personal path
- Area career path testimonials
- STARTING A BUSINESS
- CLC Business & Industry Center support services
- Business plans
- Rate sheets
- Estimates
- Equipment considerations
- Staffing
- GAMEFUL EMPLOYMENT
- Jobs in cable TV production houses and cable networks
- Keys to getting hired at a cable TV production company
- Keys to succeeding at a production company
- BOOKKEEPING
- Using accounting software
- Set up business accounts & categories
- SELF EMPLOYMENT
- Access points to clients
- Networking opportunities
- Find a niche
- Specialization
- Writing a Proposal
- SUPPLY/RETAIL/MAINTENANCE
- Alternative careers in production
- CREATIVE OPTIONS/INDEPENDENT FILM
- Access points to feature filmmaking
- 1st film
- Film festivals
- Funding
- RESUME WRITING/COVER LETTERS/INTERVIEWING
- Resumes
- Cover letters
- Successful interviewing techniques
- PORFOLIO REEL
- Examples of effective reels
- Building a reel
- Uploading and distributing reels
- Customized reels