I. General Information

1. Course Title:
Graphic Design I

2. Course Prefix & Number:
GDES 2100

3. Course Credits and Contact Hours:

Credits: 3

Lecture Hours: 2

Lab Hours: 2

4. Course Description:

This course continues the process and purpose of graphic design. Students will develop an understanding of the creative process and how to generate ideas, problem solving methodologies and implementation of design principles and elements while designing across all medias. Students will develop personal styles and approaches toward design and produce professional work in all forms of media.

5. Placement Tests Required:

6. Prerequisite Courses:

There are no prerequisites for this course.

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

3. Prior Learning - the following prior learning methods are acceptable for this course:

• Advanced Standing
• Demonstration
• Portfolio

III. Course Purpose

1. Program-Applicable Courses – This course is required for the following program(s):

Graphic Design A.A.S.
Graphic Design Diploma

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Demonstrate oral communication skills	Present design project to a class as a client.
Work as a team member to achieve shared goals	Brainstorm to formulate multiple concepts for projects.

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Prepare a creative brief;
• Design project following an existing creative brief;
• Determine approaches to researching, conceptualizing, and sketching design ideas;
• Demonstrate use of tools for generating ideas;
• Demonstrate understanding of the creative process;
• Manage multiple projects from concept to completion;
• Experiment with effective copywriting techniques;
• Design with an understanding of final printing options;
• Categorize multiple finishing techniques;
• Set up design projects for final production;
• Manage group brainstorming session; and
• Research data about a product.
  

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. The creative process
• Overview
• Strategy
• Ideas
• Design
• Implementation
2. Creative thinking
• Tools that stimulate creative thinking
• Thumbnail sketches
3. Copywriting
• The importance
• Writing creative copy
4.  Designing across all media
• Campaigns
• Print
• Web
• Mobile
• Social Media

2. Laboratory/Studio Sessions

1. Implementing the creative process
• Document all research and development
• Keep a sketchbook
2. Using and implementing tools for creative thinking
• Perform group brainstorm session
• Apply mind mapping techniques to multiple projects
• Practice attribute listing
• Demonstrate multiple inspiration gathering techniques
3. Copywriting
• Create copy for project
• Evaluate existing copywriting used in marketing pieces
4. Designing across all media
• Design different projects for each type of media
• Design for multiple types of media for the same company