I. General Information

1. Course Title:
Social Media Marketing

2. Course Prefix & Number:
BUSN 2116

3. Course Credits and Contact Hours:

Credits: 3

Lecture Hours: 3

4. Course Description:

In this course, students examine how to use social media to interpret, understand and engage their target markets, provide value to their customers and potential customers, and promote calls to action that lead to sales of products and services.

5. Placement Tests Required:

6. Prerequisite Courses:

There are no prerequisites for this course.

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

1. Course Equivalency - similar course from other regional institutions:

Equivalents: BUSN 1102 Social Media Marketing, Normandale Community College.

III. Course Purpose

1. Program-Applicable Courses – This course fulfills a requirement for the following program(s):

Social Media Diploma

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Demonstrate written communication skills	Describe the key terms, concepts, and methods used in social media.
Utilize appropriate technology	Utilize the most effective social media platform to leverage content for posting.

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Create an effective social media marketing campaign and measure its effectiveness;
• Describe the role and importance of social media marketing to organizational metrics;
• Correlate the appropriate target audience to the appropriate social media platform;
• Discuss the value of social media as a means of marketing communications and engagement;
• Describe the rules of engagement for social media marketing and social media governance;
• Describe the ethical implications of Social Media Marketing and its effects on individuals and society;
• Utilize existing social media content and effectively curate it to other platforms; and
• Generate social media content for contemporary social media platforms.

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. The Role and Importance of Social Media Marketing
2. Goals and Strategies
3. Identifying Target Audiences
4. Rules of Engagement for Social Media Marketing and Social Media Governance
5. Social Media Platforms and Social Networking Sites
6. Paid Social and Influencers
7. Content Creation and Sharing Blogs, podcasts, and webinars
8. Visual Storytelling
9. Content Marketing: Publishing Articles, White Papers and E-books
10. Virtual Communities
11. Mobile Marketing on Social Networks
12. Social Media Monitoring and Management
13. Managing and Staffing the Organization for Social Media Marketing
14. Social Media Marketing Plan