I. General Information
1. Course Title:
Advanced Marketing Strategies
2. Course Prefix & Number:
SCMT 2132
3. Course Credits and Contact Hours:
Credits: 2
Lecture Hours: 2
4. Course Description:
Students will look at different ways to market their products to determine which selling venue will help them meet their business goals. Students will learn how to interpret specialty crop business analyses and customer surveys to help make marketing decisions.
5. Placement Tests Required:
| Accuplacer (specify test): |
No placement tests required |
Score: |
|
6. Prerequisite Courses:
SCMT 2132 - Advanced Marketing Strategies
There are no prerequisites for this course.
9. Co-requisite Courses:
SCMT 2132 - Advanced Marketing Strategies
There are no corequisites for this course.
II. Transfer and Articulation
1. Course Equivalency - similar course from other regional institutions:
III. Course Purpose
Program-Applicable Courses – This course is required for the following program(s):
Specialty Crops Management, Diploma
IV. Learning Outcomes
1. College-Wide Outcomes
| College-Wide Outcomes/Competencies |
Students will be able to: |
| Demonstrate reading and listening skills |
Interpret customer surveys |
| Assess alternative solutions to a problem |
Compare marketing alternatives for different business models |
| Apply abstract ideas to concrete situations |
Develop marketing strategies by using general market trends |
| Discuss/compare characteristics of diverse cultures and environments |
Assess opportunities of niche markets in underserved communities |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Analyze short term and long term specialty crop market trends using published surveys
- Calculate marketing costs of different marketing strategies such as farmers market or wholesale markets
- Design a new crop marketing strategy
- List under-served markets
- Distinguish between niche markets and general markets
- Determine when a market is saturated
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- Alternative marketing strategies
- Farmers Markets
- On-farm sales
- Subscription based food delivery
- Wholesale
- Marketing costs
- Working with saturated markets
- Selling in other communities
- Producing a distinctive product
- New products
- Long term trends for different marketing strategies
- Customer surveys by other agencies
- Observations from local producers
- Nationwide changes in fruit and vegetable production
- Niche markets
- Immigrant and minority communities
- Population base needed for a niche market
- Products for niche markets
- Designing new marketing strategies
- New production skills
- Labor requirements for new markets
- Cost/benefit analysis for new marketing strategies
I. General Information
1. Course Title:
Advanced Marketing Strategies
2. Course Prefix & Number:
SCMT 2132
3. Course Credits and Contact Hours:
Credits: 2
Lecture Hours: 2
4. Course Description:
Students will look at different ways to market their products to determine which selling venue will help them meet their business goals. Students will learn how to interpret specialty crop business analyses and customer surveys to help make marketing decisions.
5. Placement Tests Required:
| Accuplacer (specify test): |
No placement tests required |
Score: |
|
6. Prerequisite Courses:
SCMT 2132 - Advanced Marketing Strategies
There are no prerequisites for this course.
9. Co-requisite Courses:
SCMT 2132 - Advanced Marketing Strategies
There are no corequisites for this course.
II. Transfer and Articulation
1. Course Equivalency - similar course from other regional institutions:
III. Course Purpose
1. Program-Applicable Courses – This course is required for the following program(s):
Specialty Crops Management, Diploma
IV. Learning Outcomes
1. College-Wide Outcomes
| College-Wide Outcomes/Competencies |
Students will be able to: |
| Demonstrate reading and listening skills |
Interpret customer surveys |
| Apply abstract ideas to concrete situations |
Develop marketing strategies by using general market trends |
| Discuss/compare characteristics of diverse cultures and environments |
Assess opportunities of niche markets in underserved communities |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Analyze short term and long term specialty crop market trends using published surveys
- Calculate marketing costs of different marketing strategies such as farmers market or wholesale markets
- Design a new crop marketing strategy
- List under-served markets
- Distinguish between niche markets and general markets
- Determine when a market is saturated
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- Alternative marketing strategies
- Farmers Markets
- On-farm sales
- Subscription based food delivery
- Wholesale
- Marketing costs
- Working with saturated markets
- Selling in other communities
- Producing a distinctive product
- New products
- Long term trends for different marketing strategies
- Customer surveys by other agencies
- Observations from local producers
- Nationwide changes in fruit and vegetable production
- Niche markets
- Immigrant and minority communities
- Population base needed for a niche market
- Products for niche markets
- Designing new marketing strategies
- New production skills
- Labor requirements for new markets
- Cost/benefit analysis for new marketing strategies