|
Gain an introductory overview of vineyard and winery marketing.
Gain an introductory overview of researching the wine consumer.
Gain an understanding of market audits.
Gain knowledge of tracking retail sales.
Gain an introductory overview of the context for marketing strategies in the U.S.
Gain an understanding of the production/marketing interface.
Gain an understanding of wine marketing and the legal environment.
Gain an understanding of the role of a National Importer.
Gain an understanding of Internet wine marketing.
Gain an understanding of product differentiation.
Gain an understanding of the process of building a premium wine brand.
Gain an understanding of pricing and promotion.
Gain an understanding of creating “pull-through”.
Gain an understanding of forming the advertising message.
Gain an understanding of the use of label and bottle design in marketing.
Gain an understanding of basic brand positioning.
Gain an understanding of positioning multiple wine brands.
Gain an understanding of integrating the marketing elements.
Gain an understanding of the elements of a wine distribution agreement.
Gain an understanding of distribution strategies and legal barriers.
Gain an understanding of selling wine in and to large specialty stores.
|