I. General Information
1. Course Title:
Social Media Productions
2. Course Prefix & Number:
VPRO 2106
3. Course Credits and Contact Hours:
Credits: 4
Lecture Hours: 2
Lab Hours: 4
4. Course Description:
This is an applied course designed to simulate a social media department in a corporate environment. Students will focus on producing authentic social media campaigns for the college community and local non-profit organizations. Students will also produce live events through streaming and studio operations. A substantial amount of outside-class time will be required. The course will provide students with hands-on experience creating relevant social media content and management of company events, both necessary requirements for contemporary media professionals.
5. Placement Tests Required:
Accuplacer (specify test): |
No placement tests required |
Score: |
|
6. Prerequisite Courses:
VPRO 2106 - Social Media Productions
Successfully complete...
All Course(s) from the following...
9. Co-requisite Courses:
VPRO 2106 - Social Media Productions
There are no corequisites for this course.
II. Transfer and Articulation
1. Course Equivalency - similar course from other regional institutions:
Winona State University - MCOM 307, Creative Digital Media Lab, 3 credits
Minnesota State - Moorhead, COMM 251, Video Production for Advertising, News, and Public Relations, 3 credits
2. Transfer - regional institutions with which this course has a written articulation agreement:
Bemidji State University, MASC 3251 - Media Productions II
3. Prior Learning - the following prior learning methods are acceptable for this course:
- Advanced Standing
- Military Experience
- Specialty Schools
- Demonstration
III. Course Purpose
1. Program-Applicable Courses – This course is required for the following program(s):
VPRO - Videography Production, A.A.S.
VPRO - Videography Production, Diploma
VPRO - Social Media Producer, Diploma
IV. Learning Outcomes
1. College-Wide Outcomes
College-Wide Outcomes/Competencies |
Students will be able to: |
Demonstrate oral communication skills |
Present oral arguments to supervisors/clients for purposes of approval of social media content in authentic working environments. |
Utilize appropriate technology |
Become familiar with studio technologies for directing, switching, recording multicamera broadcast environments. |
Apply ethical principles in decision-making |
Determine appropriate and sensible content for social media user consumption. |
Work as a team member to achieve shared goals |
Play a productive role as a crew member in the creation of quality programming for corporate videos and live events. |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Demonstrate effective corporate communications skills;
- Develop strategies for creating positive corporate relations through visual processes;
- Develop content for successful social media interactions with customers;
- Manage a comprehensive social media strategy involving all aspects of online contact;
- Demonstrate understanding of studio design and setup;
- Operate studio cameras effectively;
- Perform control room procedures effectively;
- Assemble remote broadcast setups for recording large events;
- Recognize common remote broadcast & switching terminology;
- Design and execute effective chroma-key sets; and
- Apply streaming capabilities to sporting and corporate events.
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- Online Communications
- Developing a social media strategy for an organization
- Types of online interaction
- Identity/branding
- News releases, announcements
- Product line introduction/instructional
- Customer Service
- Testimonials, success stories
- Types of Content
- Paid content
- Earned content
- Shared content
- Owned content
- Practical application of content creation
- Practical application of content placement
- Measurement of all interactions – predictive analysis
- Strategic modifications of marketing plan to adapt to incoming data
- Field Production in Corporate Environments
- Site prep
- Working with non-professionals on-site
- Working with talent
- Directing/controlling events
- Postproduction Strategies
- Effective corporate video editing styles
- Client evaluation processes
- Distribution
- Strategic Corporate Event Production
- Company events/workshops
- Live, remote meetings
- Intro to Studios
- Backgrounds
- Control rooms
- Studio operations
- Multi-camera setups
- Lighting a studio
- Lighting grids
- Lighting designs
- Keying
- Chroma-keying
- Luma-keying
- Virtual sets
- Infinity backgrounds
- Streaming/broadcasting Services
- Streaming process
- Streaming equipment
- Multicam switching
- Remote locations
- Recording
- Sports broadcasting
2. Laboratory/Studio Sessions
- Produce marketing social media campaigns for Central Lakes College departments and external clients as required by the clients.
- Interaction with clients in strategic planning of a social media campaign
- Implementation of social media strategy
- Capturing organizational activities for repurposing in social media ads and posts
- Developing ‘shared’ and ‘owned’ social media for customized communications
- Writing copy and editing videos to specifications for each social media site
- Distributing social media content
- Gathering and interpreting data from site analytical pages
- Produce Live and recorded events for Central Lakes College and surrounding communities
- Perform video switching and audio mixing for multicam broadcasts
- Set up broadcasts in various remote venues
- Perform site checks and technical analysis
- Rehearse all elements of program
- Link various forms of signal feeds from cameras to switchers to computers
- Understand all aspects of encoding, decoding and sharing processes of live streaming
- Work as team member on live broadcasts of corporate and sporting events