I. General Information

1. Course Title:
Video Productions

2. Course Prefix & Number:
VPRO 2104

3. Course Credits and Contact Hours:

Credits: 4

Lecture Hours: 2

Lab Hours: 4

4. Course Description:

This is an applied course designed to simulate a media production department in a corporate environment. Students will focus on producing authentic corporate/industrial videos for the college community and local non-profit organizations. Students will also produce live events for sharing via social media webcasting services. A substantial amount of time outside of the scheduled class time will be required. Students will gain hands-on experience creating relevant corporate content – a necessary requirement for contemporary media professionals.

5. Placement Tests Required:

Accuplacer (specify test):

No placement tests required

Score:

6. Prerequisite Courses:

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

1. Course Equivalency - similar course from other regional institutions:

Minnesota State, Moorhead,  COMM 251, Video Production for Advertising, News and Public Relations
Minnesota State, Mankato, MASS 471, Interactive Documentary Production, 4-credits 

2. Transfer - regional institutions with which this course has a written articulation agreement:

Bemidi State University - MASS 1500, Making Media (3-credits) and MASS 2250, Media Productions (1-credit)

3. Prior Learning - the following prior learning methods are acceptable for this course:

• Advanced Standing
• Military Experience
• Specialty Schools
• Demonstration

III. Course Purpose

1. Program-Applicable Courses – This course is required for the following program(s):

VPRO - Videography Production, A.A.S. Degree
VPRO - Videography Production, Diploma
VPRO - Master Video Producer, Diploma

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Demonstrate oral communication skills	Present oral arguments to supervisors/clients for approval of program content in authentic working environments.
Utilize appropriate technology	Become familiar with studio technologies for directing, switching, recording multicamera broadcast environments.
Apply ethical principles in decision-making	Determine appropriate and sensible content for mass audience consumption.
Work as a team member to achieve shared goals	Play a productive role as a crew member in the creation of quality programming for corporate videos and live events.

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Demonstrate effective corporate communications programming skills; 
• Develop strategies for creating positive corporate relations in video processes; 
• Integrate successful field-producer strategies in corporate filmmaking;
  
• Demonstrate understanding of studio design & setup; 
• Operate studio cameras effectively;
  
• Perform control room procedures effectively;
  
• Assemble remote broadcast setups for recording large events; 
• Recognize common remote broadcast & switching terminology; and,
  
• Design and execute effective chroma-key sets.
  

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Corporate Communications  
2. Meeting clients/initial stages of projects 
3. Types of corporate videos 
4. Identity/brand 
5. Niche 
6. Product line 
7. Customer Support videos 
8. Demonstration/instructional 
9. Preproduction - 'pitching'/storyboards 
10. Field Production in Corporate Environments  
• Site prep Working with non-professionals on-site Working with talent 
• Directing/controlling events 
11. Postproduction Strategies  
    • Effective corporate video editing styles 
      Client evaluation processes 
12. Distribution  
13. Intro to Studios  
14. Backgrounds 
15. Control rooms 
16. Studio operations 
17. Multi-camera setups 
18. Lighting a studio  
19. Lighting grids 
20. Lighting designs 
21. Keying  
22. Chroma-keying 
23. Luma-keying 
24. Virtual sets 
25. Streaming/broadcasting Services 
26. Streaming process 
27. Streaming equipment 
28. Multicam switching 
29. Remote locations 
30. Recording  
31. Sports broadcasting 

 

2. Laboratory/Studio Sessions

1. Produce marketing and training videos for Central Lakes College departments and external clients as required.  
• Interaction with proposed clients in preparation of video projects 
• Completing all aspects of preproduction and gaining approval from clients 
• Performing all field productions requirements 
• Performing all postproduction requirements  
• Distributing final programs to appropriate outlets for consumption 
2. Produce live and recorded events for Central Lakes College and surrounding communities 
• Set up studio broadcast 
• Perform video switching and audio mixing for multicam broadcasts 
• Set up broadcasts in various remote venues 
• Perform site checks and technical analysis 
• Rehearse all elements of program 
• Link various forms of signal feeds from cameras to switchers to computers  
• Understand all aspects of encoding, decoding and sharing processes of live streaming 
• Work as team member on live broadcasts of corporate and sporting events