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Active as of Fall Semester 2014
I. General Information
1. Course Title:
Business of Media
2. Course Prefix & Number:
PHIM 1128
3. Course Credits and Contact Hours:
Credits: 3
Lecture Hours: 3
Lab Hours: 0
4. Course Description:
Students will explore effective business practices relating to the media industry. The course is designed to assist students in gaining employment. Topics of study include: career options, small business development, accounting procedures, marketing techniques, portfolio creation, resumes, cover letters and business plans, and interview techniques.
5. Placement Tests Required:
6. Prerequisite Courses:
PHIM 1128 - Business of Media
There are no prerequisites for this course.
9. Co-requisite Courses:
PHIM 1128 - Business of Media
There are no corequisites for this course.
II. Transfer and Articulation
III. Course Purpose
1. Program-Applicable Courses – This course is required for the following program(s):
Videography Production, AAS Degree
VIdeography Production, Diploma
Photographic Imaging, AAS Degree
Photographic Imaging, Diploma
Graphic Design, AAS Degree
Graphic Design, Diploma
IV. Learning Outcomes
1. College-Wide Outcomes
| College-Wide Outcomes/Competencies |
Students will be able to: |
| Demonstrate written communication skills |
Generate written resumes that communicate clearly defined skill sets to potential employers or client base. |
| Demonstrate interpersonal communication skills |
Develop effective communication standards in the interview process. |
| Discuss/compare characteristics of diverse cultures and environments |
Develop interactive practices that lead to successful working relationships in diverse environments typically encountered in production work. |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Indentify components of successful business operations;
- Develop successful cover-letter writing skills;
- Construct an effective resume;
- Develop successful interviewing skills;
- Identify profit opportunities in media;
- Define personal career goals upon graduation;
- Develop working portfolio;
- Access networking portals to career opportunities;
- Develop a succsessful cover letter;
- Develop successful interviewing skills;
- Set up a simple business plan;
- Set up a simple accounting procedure using industry-standard accounting software.
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- CAREERS IN MEDIA
- Where’s the work?
- What’s the path?
- STARTING A BUSINESS
- CLC Business & Industry Center support services
- Business plans
- Rate sheets
- Estimates
- Equipment considerations
- Staffing
- GAINFUL EMPLOYMENT
- Employment in cable TV and news
- Employment in studio & photographic production
- Employment in design & advertising
- Keys to succeeding in media environments
- BOOKKEEPING
- Using accounting software
- Set up business accounts & categories
- SELF EMPLOYMENT
- Access points to clients
- Networking opportunities
- Specialization
- Writing a proposal
- SUPPLY/RETAIL/MAINTENANCE
- Alternative careers in media
- CREATIVE OPTIONS/INDEPENDENT FILM
- Fine art photography
- Independent filmmaking
- Journalistic photography
- Film/Art festivals
- Funding
- RESUME WRITING/COVER LETTERS/INTERVIEWING
- Resumes
- Cover letters
- interviewing techniques
- PORTFOLIOS
- Building a portfolio
- Customized portfolios
- Distribution of portfolios
I. General Information
1. Course Title:
Business of Media
2. Course Prefix & Number:
PHIM 1128
3. Course Credits and Contact Hours:
Credits: 3
Lecture Hours: 3
Lab Hours: 0
4. Course Description:
Students will explore effective business practices relating to the media industry. The course is designed to assist students in gaining employment. Topics of study include: career options, small business development, accounting procedures, marketing techniques, portfolio creation, resumes, cover letters and business plans, and interview techniques.
5. Placement Tests Required:
6. Prerequisite Courses:
PHIM 1128 - Business of Media
There are no prerequisites for this course.
9. Co-requisite Courses:
PHIM 1128 - Business of Media
There are no corequisites for this course.
II. Transfer and Articulation
III. Course Purpose
1. Program-Applicable Courses – This course is required for the following program(s):
Videography Production, AAS Degree
VIdeography Production, Diploma
Photographic Imaging, AAS Degree
Photographic Imaging, Diploma
Graphic Design, AAS Degree
Graphic Design, Diploma
IV. Learning Outcomes
1. College-Wide Outcomes
| College-Wide Outcomes/Competencies |
Students will be able to: |
| Demonstrate written communication skills |
Generate written resumes that communicate clearly defined skill sets to potential employers or client base. |
| Demonstrate interpersonal communication skills |
Develop effective communication standards in the interview process. |
| Discuss/compare characteristics of diverse cultures and environments |
Develop interactive practices that lead to successful working relationships in diverse environments typically encountered in production work. |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Indentify components of successful business operations;
- Develop successful cover-letter writing skills;
- Construct an effective resume;
- Develop successful interviewing skills;
- Identify profit opportunities in media;
- Define personal career goals upon graduation;
- Develop working portfolio;
- Access networking portals to career opportunities;
- Develop a succsessful cover letter;
- Develop successful interviewing skills;
- Set up a simple business plan;
- Set up a simple accounting procedure using industry-standard accounting software.
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- CAREERS IN MEDIA
- Where’s the work?
- What’s the path?
- STARTING A BUSINESS
- CLC Business & Industry Center support services
- Business plans
- Rate sheets
- Estimates
- Equipment considerations
- Staffing
- GAINFUL EMPLOYMENT
- Employment in cable TV and news
- Employment in studio & photographic production
- Employment in design & advertising
- Keys to succeeding in media environments
- BOOKKEEPING
- Using accounting software
- Set up business accounts & categories
- SELF EMPLOYMENT
- Access points to clients
- Networking opportunities
- Specialization
- Writing a proposal
- SUPPLY/RETAIL/MAINTENANCE
- Alternative careers in media
- CREATIVE OPTIONS/INDEPENDENT FILM
- Fine art photography
- Independent filmmaking
- Journalistic photography
- Film/Art festivals
- Funding
- RESUME WRITING/COVER LETTERS/INTERVIEWING
- Resumes
- Cover letters
- interviewing techniques
- PORTFOLIOS
- Building a portfolio
- Customized portfolios
- Distribution of portfolios