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Active as of Summer Session 2012

I. General Information

1. Course Title:
Customer Relations

2. Course Prefix & Number:
MKTG 1162

3. Course Credits and Contact Hours:

Credits: 3

Lecture Hours: 3

Lab Hours: 0

4. Course Description:

This course will introduce the basics of customer service in the areas of 1) service strategies, 2) attitudes, 3) retention, 4) communication, and 5) sales. The student learns how to 1) create positive memorable experiences for customers, 2) provide consistent caring and professional service, and 3) avoid becoming involved in unproductive customer interactions.

5. Placement Tests Required:

6. Prerequisite Courses:

MKTG 1162 - Customer Relations

There are no prerequisites for this course.

7. Other Prerequisites

9. Co-requisite Courses:

MKTG 1162 - Customer Relations

There are no corequisites for this course.