I. General Information

1. Course Title:
Entrepreneurship

2. Course Prefix & Number:
MGMT 1101

3. Course Credits and Contact Hours:

Credits: 3

Lecture Hours: 3

Lab Hours: 0

Internship Hours: 0

4. Course Description:

This course examines the risks and rewards of entrepreneurship with a study of the challenges and opportunities of managing a small business for profit.

5. Placement Tests Required:

6. Prerequisite Courses:

9. Co-requisite Courses:

II. Transfer and Articulation

1. Course Equivalency - similar course from other regional institutions:

3. Prior Learning - the following prior learning methods are acceptable for this course:

• Written
• Oral
• Demonstration
• Portfolio

III. Course Purpose

1. Program-Applicable Courses – This course is required for the following program(s):

IV. Learning Outcomes

1. College-Wide Outcomes

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1.         The Entrepreneurial Life

• So you want to be an Entrepreneur
• Successful Entrepreneurs
• Entrepreneurial Self-Assessment

2.         Entrepreneurial Integrity & Ethics

• Code of Ethics
• Ethical Dilemmas Challenge
• What would you do?

3.         Getting Started

• Good Ideas
• Strip it to the core and multiply applications
• Deliberate search outside-in approach

4.         Franchising & Buyouts

• Franchise resource information
• Franchise opportunities investigation
• Buying a business for sale

5.         The Family Business

• Family dynamics in business
• Couples in business     

6.         The Business Plan

• What is it? Why write it? What’s in it?
• Sample Business Plans
• Evaluation of a Business Plan

7.         The Marketing Plan

• Marketing Strategy
• Marketing Mix
• Your Marketing Strategy and Mix

8.         The Operations Plan

• SBDC
• Legal Forms of ownership

9.         The Location Plan

• Bricks and Mortar locations
• Home Based locations
• Web locations

10.       Forecasting Financial Requirements

• Projecting profitability
• Run the numbers
• Financial Statements

11.       Sources of Financing

• Self Financing
• Debt Financing
• Equity Financing

12.       Promotional Planning

• Small Business Advertising
• Sales Promotion Tools & Techniques
• Entrepreneur’s Show & Tell

13.       Managing Risk

• What are the risks?
• Types of Insurance
• Insurance Seminar

14.       Guest Speakers

• Greg Bergman
• Jay Bock
• Mark Loschko
• Jordan Ohotto
• Matt Larson
• Scott Parsons