I. General Information
1. Course Title:
Special Topics - Marketing
2. Course Prefix & Number:
FBMT 2219
3. Course Credits and Contact Hours:
Credits: 2
4. Course Description:
This course focuses on the analysis of special topics in marketing management for students actively engaged in the operation and management of a farm business.
5. Placement Tests Required:
6. Prerequisite Courses:
FBMT 2219 - Special Topics - Marketing
There are no prerequisites for this course.
9. Co-requisite Courses:
FBMT 2219 - Special Topics - Marketing
There are no corequisites for this course.
III. Course Purpose
Program-Applicable Courses – This course is required for the following program(s):
Name of Program(s)
|
Program Type
|
Essentials in Farm Business Management
|
Certificate
|
Applications in Farm Business Management
|
Certificate
|
Advanced Farm Business Management
|
Certificate
|
Commodity Marketing
|
Certificate
|
IV. Learning Outcomes
1. College-Wide Outcomes
College-Wide Outcomes/Competencies |
Students will be able to: |
Demonstrate written communication skills |
Prepare list of potential options to address the issue |
Analyze and follow a sequence of operations |
Select preferred option after analysis of alternatives |
Utilize appropriate technology |
Produce document(s) using computer software when appropriate |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- List factors affecting supply and demand;
- Identify types of markets;
- Interpret terms of contracts;
- Compare and contrast marketing trends;
- Construct a marketing plan; and
- Measure effects of marketing plans.
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- Determine a marketing management specific focus for the course based on your farm business
- Select marketing management area to be evaluated
- Identify factors for consideration
- Examine tools needed to assist with analysis
- Investigate information related to the marketing management special focus
- Research publications and other sources of pertinent data
- Compare data for options related to focus area
- Develop an implementation plan
- Identify key factors to include in plan
- Incorporate findings into plan
- Finalize the plan
- Implement the plan
- Evaluate the plan
- Monitor actions
- Record findings
- Consider modifications to the plan as needed, based on findings
I. General Information
1. Course Title:
Special Topics - Marketing
2. Course Prefix & Number:
FBMT 2219
3. Course Credits and Contact Hours:
Credits: 2
4. Course Description:
This course focuses on the analysis of special topics in marketing management for students actively engaged in the operation and management of a farm business.
5. Placement Tests Required:
6. Prerequisite Courses:
FBMT 2219 - Special Topics - Marketing
There are no prerequisites for this course.
9. Co-requisite Courses:
FBMT 2219 - Special Topics - Marketing
There are no corequisites for this course.
II. Transfer and Articulation
III. Course Purpose
1. Program-Applicable Courses – This course is required for the following program(s):
Name of Program(s)
|
Program Type
|
Essentials in Farm Business Management
|
Certificate
|
Applications in Farm Business Management
|
Certificate
|
Advanced Farm Business Management
|
Certificate
|
Commodity Marketing
|
Certificate
|
IV. Learning Outcomes
1. College-Wide Outcomes
College-Wide Outcomes/Competencies |
Students will be able to: |
Demonstrate written communication skills |
Prepare list of potential options to address the issue |
Analyze and follow a sequence of operations |
Select preferred option after analysis of alternatives |
Utilize appropriate technology |
Produce document(s) using computer software when appropriate |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- List factors affecting supply and demand;
- Identify types of markets;
- Interpret terms of contracts;
- Compare and contrast marketing trends;
- Construct a marketing plan; and
- Measure effects of marketing plans.
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- Determine a marketing management specific focus for the course based on your farm business
- Select marketing management area to be evaluated
- Identify factors for consideration
- Examine tools needed to assist with analysis
- Investigate information related to the marketing management special focus
- Research publications and other sources of pertinent data
- Compare data for options related to focus area
- Develop an implementation plan
- Identify key factors to include in plan
- Incorporate findings into plan
- Finalize the plan
- Implement the plan
- Evaluate the plan
- Monitor actions
- Record findings
- Consider modifications to the plan as needed, based on findings