I. General Information

1. Course Title:
Special Topics - Marketing

2. Course Prefix & Number:
FBMT 2212

3. Course Credits and Contact Hours:

Credits: 1

4. Course Description:

This course focuses on the analysis of special topics in marketing management for students actively engaged in the operation and management of a farm business.

5. Placement Tests Required:

6. Prerequisite Courses:

There are no prerequisites for this course.

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

III. Course Purpose

1. Program-Applicable Courses – This course is required for the following program(s):

Name of Program(s)	Program Type
Applications in Farm Business Management	Certificate

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Demonstrate written communication skills	Prepare list of potential options to address the issue
Utilize appropriate technology	Produce document(s) using computer software when appropriate

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• List factors affecting supply and demand;
• Identify types of markets; and
• Interpret terms of contracts.

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Determine a marketing management specific focus for the course based on your farm business
• Select marketing management area to be evaluated
• Identify factors for consideration
• Examine tools needed to assist with analysis
2. Investigate information related to the marketing management special focus
• Research publications and other sources of pertinent data
• Compare data for options related to focus area
3. Develop an implementation plan
• Identify key factors to include in plan
• Incorporate findings into plan
• Finalize the plan