I. General Information
1. Course Title:
Strategies in Farm Commodity Marketing
2. Course Prefix & Number:
FBMT 2180
3. Course Credits and Contact Hours:
Credits: 3
4. Course Description:
This course is designed to plan marketing strategies necessary to achieve farm business. The student will create a year round marketing plan utilizing a variety of marketing strategies to maximize farm income return.
5. Placement Tests Required:
6. Prerequisite Courses:
FBMT 2180 - Strategies in Farm Commodity Marketing
There are no prerequisites for this course.
9. Co-requisite Courses:
FBMT 2180 - Strategies in Farm Commodity Marketing
There are no corequisites for this course.
III. Course Purpose
Program-Applicable Courses – This course is required for the following program(s):
Name of Program(s)
|
Program Type
|
Agricultural Commodities Marketing
|
Certificate
|
IV. Learning Outcomes
1. College-Wide Outcomes
College-Wide Outcomes/Competencies |
Students will be able to: |
Demonstrate written communication skills |
Articulate a written marketing plan. |
Analyze and follow a sequence of operations |
Sequentially execute a marketing decision. |
Utilize appropriate technology |
Demonstrate skill in tracking marketing data. |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Analyze specialty crop and livestock contracts;
- Evaluate the financial return to marketing investment;
- Evaluate various sources of marketing information;
- Interpret commodity charts to identify fundamental market Signals;
- Interpret commodity charts to identify technical market Signals;
- Interpret technical indicators to develop marketing strategies;
- Measure intermarket spreads;
- Measure intramarket spreads; and
- Propose changes to marketing tool usage.
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- Marketing plans based on current market situations
- Gather data and establish detailed year round marketing plans
- Assess marketing plans in relation to farm business and personal goals
- Review cash flow with improved marketing planning strategies
- Production cost and carry calculations
- Productions costs
- Carrying charges
- Reconsider ability to absorb risk
- New alternatives
- Review cropping plans with improved marketing strategies
- Evaluate various sources of marketing information
- Evaluate the financial return to your marketing investment
- Marketing tool usage
- Marketing strategies to enhance farm profit and cash flow
I. General Information
1. Course Title:
Strategies in Farm Commodity Marketing
2. Course Prefix & Number:
FBMT 2180
3. Course Credits and Contact Hours:
Credits: 3
4. Course Description:
This course is designed to plan marketing strategies necessary to achieve farm business. The student will create a year round marketing plan utilizing a variety of marketing strategies to maximize farm income return.
5. Placement Tests Required:
6. Prerequisite Courses:
FBMT 2180 - Strategies in Farm Commodity Marketing
There are no prerequisites for this course.
9. Co-requisite Courses:
FBMT 2180 - Strategies in Farm Commodity Marketing
There are no corequisites for this course.
II. Transfer and Articulation
III. Course Purpose
1. Program-Applicable Courses – This course is required for the following program(s):
Name of Program(s)
|
Program Type
|
Agricultural Commodities Marketing
|
Certificate
|
IV. Learning Outcomes
1. College-Wide Outcomes
College-Wide Outcomes/Competencies |
Students will be able to: |
Demonstrate written communication skills |
Articulate a written marketing plan. |
Analyze and follow a sequence of operations |
Sequentially execute a marketing decision. |
Utilize appropriate technology |
Demonstrate skill in tracking marketing data. |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Analyze specialty crop and livestock contracts;
- Evaluate the financial return to marketing investment;
- Evaluate various sources of marketing information;
- Interpret commodity charts to identify fundamental market Signals;
- Interpret commodity charts to identify technical market Signals;
- Interpret technical indicators to develop marketing strategies;
- Measure intermarket spreads;
- Measure intramarket spreads; and
- Propose changes to marketing tool usage.
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
- Marketing plans based on current market situations
- Gather data and establish detailed year round marketing plans
- Assess marketing plans in relation to farm business and personal goals
- Review cash flow with improved marketing planning strategies
- Production cost and carry calculations
- Productions costs
- Carrying charges
- Reconsider ability to absorb risk
- New alternatives
- Review cropping plans with improved marketing strategies
- Evaluate various sources of marketing information
- Evaluate the financial return to your marketing investment
- Marketing tool usage
- Marketing strategies to enhance farm profit and cash flow