I. General Information

1. Course Title:
Directed Study - Evaluating Farm Commodity Marketing Tools

2. Course Prefix & Number:
FBMT 1193

3. Course Credits and Contact Hours:

Credits: 2

4. Course Description:

This course is designed to teach students to implement the various farm marketing tools and to select the tool appropriate to the present marketing situation. The student will utilize marketing alternatives and apply to farm business marketing.

5. Placement Tests Required:

6. Prerequisite Courses:

There are no prerequisites for this course.

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

III. Course Purpose

1. Program-Applicable Courses – This course is required for the following program(s):

Name of Program(s)	Program Type
Agricultural Commodities Marketing	Certificate

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Analyze and follow a sequence of operations	Review the steps and timing needed to execute a particular marketing plan.
Apply abstract ideas to concrete situations	Review the environmental and marketing factors that prohibit a marketing plan from being executed successfully.

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Use future and/or option markets as marketing tool;    
• Utilize cash markets as marketing tool;              
• Design marketing plans based on current market situations;
• Compare local basis history to other marketing strategies;
• Evaluate a risk management plan; and
• Prioritize marketing strategies to enhance farm profit.

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Marketing strategies
• Evaluate marketing tool usage
• Record any changes is production and storage costs as related to students cash flow needs
2. Current marketing situation
• Use farm commodity charts to identify new marketing opportunities
• Compare current basis to historical basis trends
• Refine crop insurance program participation to enhance farm cash flow 
• Establish brokerage and advisor accounts
3. Risk management
• Evaluate risk management strategies