I. General Information

1. Course Title:
Evaluating Farm Commodity Marketing Tools

2. Course Prefix & Number:
FBMT 1190

3. Course Credits and Contact Hours:

Credits: 3

4. Course Description:

This course is designed to teach students to evaluate the various farm marketing tools and to select the tool appropriate to the present marketing situation. The student will analyze marketing alternatives and apply to farm business marketing.

5. Placement Tests Required:

6. Prerequisite Courses:

There are no prerequisites for this course.

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

III. Course Purpose

1. Program-Applicable Courses – This course is required for the following program(s):

Name of Program(s)	Program Type
Agricultural Commodities Marketing	Certificate

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Analyze and follow a sequence of operations	Use process of elimination to do derive appropriate marketing technique.
Apply abstract ideas to concrete situations	Design an “ideal” model marketing plan and compare/contrast to current market environment.

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Analyze various farm marketing tools;   
• Calculate price risk;                                 
• Chart commodity price movement;         
• Explain call options;                                
• Explain put options;                                 
• Interpret farm commodity charts to identify marketing opportunities;
• Recognize changes in government farm programs;  
• Recognize changes in insurance; and      
• Relate current government farm programs to the farm business.

 

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Current marketing plan
• Review selected form(s) of sale
• Review services
• Review charting and seasonal trend assumptions
2. Costs as they relate to cash flow needs
• Productions costs
• Carrying charges, including interest and storage costs
• Consider ability to absorb risk
3. New alternatives
• Use farm commodity charts to identify new marketing opportunities
• Evaluate local basis history
• Examine relationship with broker
• Review changes in crop insurance alternative