I. General Information

1. Course Title:
Directed Study - Applying Commodity Marketing Fundamentals

2. Course Prefix & Number:
FBMT 1183

3. Course Credits and Contact Hours:

Credits: 2

4. Course Description:

This course is designed to teach students to apply the various methods and tools to market farm commodities. The students will develop various marketing tools to enhance their farm business operations.

5. Placement Tests Required:

6. Prerequisite Courses:

There are no prerequisites for this course.

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

III. Course Purpose

1. Program-Applicable Courses – This course is required for the following program(s):

Name of Program(s)	Program Type
Agricultural Commodities Marketing	Certificate

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Analyze and follow a sequence of operations	chart commodity markets and compare charts with other students
Apply abstract ideas to concrete situations	Evaluate futures, basis, and local market data

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Apply selected marketing tools to the farm business;         
• Examine current marketing plan;            
• Examine relationship with broker and/or marketing advisors;
• Identify record keeping processes;          
• Interview a commodity broker; and        
• Summarize local basis movements.                     

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Costs influencing marketing
• Complete a production cost worksheet
• Complete storage cost calculations
2. Commodities and local pricing
• Chart farm commodities of interest to student, share and compare information with other students
• Track local basis for commodities of interest
• Track local cash prices for commodities of interest
3. Basic marketing plan using tools other than the cash market
4. Current crop insurance alternative