I. General Information

1. Course Title:
Strategies in Farm Commodity Marketing

2. Course Prefix & Number:
FBMT 2180

3. Course Credits and Contact Hours:

Credits: 3

4. Course Description:

This course is designed to plan marketing strategies necessary to achieve farm business. The student will create a year-round marketing plan utilizing a variety of marketing strategies to maximize farm income return.

5. Placement Tests Required:

Accuplacer (specify test):

No placement tests required

Score:

6. Prerequisite Courses:

There are no prerequisites for this course.

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

III. Course Purpose

1. Program-Applicable Courses – This course is required for the following program(s):

Agricultural Commodities Marketing Certificate

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Demonstrate written communication skills	Articulate a written marketing plan.
Analyze and follow a sequence of operations	Sequentially execute a marketing decision.
Utilize appropriate technology	Demonstrate skill in tracking marketing data.

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Analyze specialty crop and livestock contracts;
• Evaluate the financial return to marketing investment;
• Evaluate various sources of marketing information;
• Interpret commodity charts to identify fundamental market signals;
• Interpret commodity charts to identify technical market signals;
• Interpret technical indicators to develop marketing strategies;
• Measure intermarket spreads;
• Measure intramarket spreads; and
• Propose changes to marketing tool usage.

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Analyze specialty crop and livestock contracts                    
2. Evaluate the financial return to marketing investment       
3. Evaluate various sources of marketing information
4. Interpret commodity charts to identify fundamental market signals
5. Interpret commodity charts to identify technical market signals
6. Interpret technical indicators to develop marketing strategies
7. Measure intermarket spreads
8. Measure intramarket spreads
9. Propose changes to marketing tool usage