I. General Information

1. Course Title:
Directed Studies - Communications

2. Course Prefix & Number:
FBMA 2937

3. Course Credits and Contact Hours:

Credits: 2

4. Course Description:

This course will assist the student in further acquiring and developing a higher level of communication skills. Students will review and evaluate various communication methods and techniques in dealing with and relating to individuals in both the public and private sector. Students will use this information in formulating an effective communication method and style. Additional course content may include student initiated or group activities.

5. Placement Tests Required:

6. Prerequisite Courses:

There are no prerequisites for this course.

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

III. Course Purpose

1. Program-Applicable Courses – This course is required for the following program(s):

Advanced Farm Business Management, Certificate

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Demonstrate oral communication skills	Demonstrate oral communication skills with employees and business stakeholders.
Demonstrate written communication skills	Demonstrate written communication skills with employees and business stakeholders.
Utilize appropriate technology	Identify appropriate technology tools for use in communication.

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Communicate appropriately and effectively within various organizational contexts;
• Capable of effectively monitoring, analyzing, and adjusting their own communication behavior;
• Demonstrate appropriate and effective conflict management strategies;
• Demonstrate the ability to research, analyze, and reason from evidence to reach an effective conclusion or outcome;
• Communicate appropriately and effectively within groups; and
• Demonstrate the ability to analyze a problem and devise a solution in a group.

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Explore and develop means of focusing upon crisis communication techniques
• Apply communication tools and techniques developed in the diploma programs
• Develop improved written and oral presentations skills
• Define and apply methods & mechanisms of communications
2. Explore and develop public and community relation methods
• Define methods of consumer education techniques
• Interpret advantages/ disadvantages of various communication methods