I. General Information

1. Course Title:
Graphic Design II

2. Course Prefix & Number:
GDES 2102

3. Course Credits and Contact Hours:

Credits: 3

Lecture Hours: 2

Lab Hours: 2

4. Course Description:

Students will continue to develop personal styles and approaches toward creating original designs. The goal will be to produce professional personal work for a consistent brand. Students will demonstrate an understanding of the business of graphic design and the careers that are available within the industry. Working together as a creative team and understanding giving and receiving constructive criticism will be applied. Students will create products to be displayed in their portfolios.

5. Placement Tests Required:

6. Prerequisite Courses:

There are no prerequisites for this course.

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

3. Prior Learning - the following prior learning methods are acceptable for this course:

• Advanced Standing
• Demonstration
• Portfolio

III. Course Purpose

1. Program-Applicable Courses – This course is required for the following program(s):

Graphic Design A.A.S.
Graphic Design Diploma

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Analyze and follow a sequence of operations	Perform designs from concept to final production.
Apply ethical principles in decision-making	Make design decisions based on client requests.

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Demonstrate a working knowledge of printers;
• Understand differences between printing options and the cost differences;
• Manage a project from initial meeting with client to completion of printed piece;
• Develop a personal viewpoint of aesthetics and creativity in design problem solving;
• Apply principles of design as studied in the prerequisite sequence of courses;
• Demonstrate the ability to make critical assessments of design problems and solutions;
• Compare and evaluate designs for effectiveness;
• Design and assemble multiple marketing pieces with a unified identity for one company;
• Perform professionally while working with clients and other designers; and
• Demonstrate quality use of time management.

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Contractual issues
• Spec work
• Pro-bono
• Work for hire
• Assignments
• Time management
• Time tracking
2. Branding
• Importance of consistency
• What is included
• How to implement
• Exploring existing brands
• Unifying multiple marketing pieces
3. Working with printers
• Exploring existing brands
• Production preflights
• File management

2. Laboratory/Studio Sessions

1. The business of graphic design
• Calculate pricing options for clients
• Research and visit different employers
• Practice pitching ideas to clients
• Plan meetings with clients
2. Contractual issues
• Explore different types of hired design work
• Demonstrate proper time management skills
• Fill out time tracking forms for projects
3. Branding
• Implement design abilities for multiple marketing pieces from concept to completion, keeping consistency within the brand
• Determine business name
• Design logo
• Create stationery
• Produce creative brochure
• Research and plan for direct mail piece
• Construct website
• Apply design to social media
• Create ads
• Implement web graphics
• Produce brand guidelines
4. Working with printers
• Prepare specs for presenting to printer for a quote
• Package files for sending to printer
• Ask questions of printers to get the best possible solution for your printed pieces