I. General Information

1. Course Title:
Graphic Design Production

2. Course Prefix & Number:
GDES 1122

3. Course Credits and Contact Hours:

Credits: 3

Lecture Hours: 2

Lab Hours: 2

4. Course Description:

In this course students will learn advanced skills using Adobe Illustrator, Photoshop, and InDesign. Students will work with clients in producing real-world projects. Students will develop production skills for comprehensive solutions to various advertising media. Students will combine elements from all three software programs to create several real-world publications.

5. Placement Tests Required:

6. Prerequisite Courses:

9. Co-requisite Courses:

There are no corequisites for this course.

II. Transfer and Articulation

3. Prior Learning - the following prior learning methods are acceptable for this course:

• Advanced Standing
• Demonstration
• Portfolio

III. Course Purpose

1. Program-Applicable Courses – This course is required for the following program(s):

Graphic Design A.A.S.
Graphic Design Diploma

IV. Learning Outcomes

1. College-Wide Outcomes

College-Wide Outcomes/Competencies	Students will be able to:
Apply abstract ideas to concrete situations	Demonstrate concept designs for clients.
Utilize appropriate technology	Manipulate objects in proper software selection.
Work as a team member to achieve shared goals	Collaborate in a group to brainstorm design ideas.

2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of the course:

• Understand advertising concepts;
• Understand page layouts;
• Understand web design;
• Design production;
• Adjust projects;
• Manage project timeline;
• Produce publications;
• Work with clients;
• Print using digital press;
• Develop a digital portfolio;
• Adjust color;
• Compile printed material; and
• Understand quotes and invoicing.

V. Topical Outline

Listed below are major areas of content typically covered in this course.

1. Lecture Sessions

1. Print production terms
• Technology
• Print, bindery, paper stock
2. Determine software applications
• Photoshop
• Illustrator
• InDesign
3. Color options
• Process color
• Spot color
4. Typography
• Font types
• Font families
5. Work orders
• Tracking
• Billing times
6. Post production
• Bindery
• Packaging
• Delivery/pickup
• Billing

2. Laboratory/Studio Sessions

1. Group discovery
• Brainstorming/concepting
• Color choices
• Imagery selection
2. Photography
• Search stock photos
• Direct a photography shoot
• Setup props
3. Graphics
• Develop graphics
• Search stock graphics
4. Image enhancements
• Photoshop adjustments
• Illustrator adjustments
• Color options
5. Typography
• Write headlines/tag lines
• Arrange body copy
• Font/font style
• Paragraph styling
• Spell check
6. Layout
• Combine workflow pieces
• Arrange for proofing
7. Customer proof
• Critique
• Adjustments are made
• Preflight production document
8. Printing, saving and exporting
• Project exported for printer
• Print projects
• Export for the web
9. Portfolio
• Export all pieces for portfolio
• Create portfolio buttons
• Design portfolio
• Develop portfolio
• Author portfolio