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Active as of Fall Semester 2016
I. General Information
1. Course Title:
Marketing Principles
2. Course Prefix & Number:
BUSN 1110
3. Course Credits and Contact Hours:
Credits: 3
Lecture Hours: 3
4. Course Description:
This course provides a foundation of marketing concepts for the student. The course material is designed to develop a knowledge of both general and specialized marketing terms. Topics include marketing function, consumer behavior, product strategies, marketing channels, pricing strategies, and promotion.
5. Placement Tests Required:
6. Prerequisite Courses:
BUSN 1110 - Marketing Principles
There are no prerequisites for this course.
9. Co-requisite Courses:
BUSN 1110 - Marketing Principles
There are no corequisites for this course.
II. Transfer and Articulation
1. Course Equivalency - similar course from other regional institutions:
Rochester Community and Technical College, BUS 2201 Principles of Marketing, 3 credits
Normandale Community College, BUSN 1100 Principles of Marketing, 3 credits
III. Course Purpose
1. Program-Applicable Courses – This course is required for the following program(s):
Business Management, AAS
Entrepreneurship, Certificate
IV. Learning Outcomes
1. College-Wide Outcomes
| College-Wide Outcomes/Competencies |
Students will be able to: |
| Demonstrate interpersonal communication skills |
Administer a marketing research project with the public. |
| Apply ethical principles in decision-making |
Solve an ethical marketing case problem. |
| Work as a team member to achieve shared goals |
Participate in small group discussion assignments. |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Analyze marketing opportunities;
- Identify appropriate product decisions;
- Identify appropriate distribution decisions;
- Examine the external marketing environment;
- Identify promotional mix factors;
- Identify steps in the selling process;
- Identify types of advertising;
- Identify appropriate promotion decisions; and
- Identify appropriate pricing decisions.
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
-
Introduction to Marketing
- Strategic Planning
- Social Responsibility
- Ethics
- Global Marketing
- External Marketing Environment
- Marketing Opportunities
- Consumer Decision Making
- Types of Decisions
- Factors Influencing Buying Decisions
- Business Marketing
- Types of Business Customers
- Types of Business Products
- Segmenting and Targeting Markets
- Segmenting Market Steps
- Positioning
- Selecting Target Markets
- Marketing Research
- Marketing Research Steps
- Internet Marketing Research
-
Product Decisions
- Product Concepts
- Product Items, Lines, and Mixes
- Branding
- Packaging
- Developing and Managing Product
- New Product Development Process
- Product Life Cycles
- Services and Nonprofit Organization Marketing
- Service Quality
- Marketing Mixes for Services
-
Distribution Decisions
- Marketing Channels
- Channel Intermediaries and Functions
- Channel Structure
- Managing Channel Relationships
- Supply Chain Management
-
Promotion Decisions
- Marketing Communications
- Promotion Goals
- Promotional Mix Factors
- Advertising
- Types of Advertising
- Media Decisions in Advertising
- Public Relations
- Sales Promotion and Personal Selling
- Types of Sales Promotions
- Steps in the Selling Process
- Pricing Decisions
- Pricing Concepts
- Pricing Objectives
- Yield Management
- Demand Determinant
- Cost Determinant
- Setting the Price
- Pricing Goals
- Legality of Pricing
- Base Price Tactics
I. General Information
1. Course Title:
Marketing Principles
2. Course Prefix & Number:
BUSN 1110
3. Course Credits and Contact Hours:
Credits: 3
Lecture Hours: 3
4. Course Description:
This course provides a foundation of marketing concepts for the student. The course material is designed to develop a knowledge of both general and specialized marketing terms. Topics include marketing function, consumer behavior, product strategies, marketing channels, pricing strategies, and promotion.
5. Placement Tests Required:
6. Prerequisite Courses:
BUSN 1110 - Marketing Principles
There are no prerequisites for this course.
9. Co-requisite Courses:
BUSN 1110 - Marketing Principles
There are no corequisites for this course.
II. Transfer and Articulation
1. Course Equivalency - similar course from other regional institutions:
Rochester Community and Technical College, BUS 2201 Principles of Marketing, 3 credits
Normandale Community College, BUSN 1100 Principles of Marketing, 3 credits
III. Course Purpose
1. Program-Applicable Courses – This course is required for the following program(s):
Business Management, AAS
Entrepreneurship, Certificate
IV. Learning Outcomes
1. College-Wide Outcomes
| College-Wide Outcomes/Competencies |
Students will be able to: |
| Demonstrate interpersonal communication skills |
Administer a marketing research project with the public. |
| Apply ethical principles in decision-making |
Solve an ethical marketing case problem. |
| Work as a team member to achieve shared goals |
Participate in small group discussion assignments. |
2. Course Specific Outcomes - Students will be able to achieve the following measurable goals upon completion of
the course:
- Analyze marketing opportunities;
- Identify appropriate product decisions;
- Identify appropriate distribution decisions;
- Examine the external marketing environment;
- Identify promotional mix factors;
- Identify steps in the selling process;
- Identify types of advertising;
- Identify appropriate promotion decisions; and
- Identify appropriate pricing decisions.
V. Topical Outline
Listed below are major areas of content typically covered in this course.
1. Lecture Sessions
-
Introduction to Marketing
- Strategic Planning
- Social Responsibility
- Ethics
- Global Marketing
- External Marketing Environment
- Marketing Opportunities
- Consumer Decision Making
- Types of Decisions
- Factors Influencing Buying Decisions
- Business Marketing
- Types of Business Customers
- Types of Business Products
- Segmenting and Targeting Markets
- Segmenting Market Steps
- Positioning
- Selecting Target Markets
- Marketing Research
- Marketing Research Steps
- Internet Marketing Research
-
Product Decisions
- Product Concepts
- Product Items, Lines, and Mixes
- Branding
- Packaging
- Developing and Managing Product
- New Product Development Process
- Product Life Cycles
- Services and Nonprofit Organization Marketing
- Service Quality
- Marketing Mixes for Services
-
Distribution Decisions
- Marketing Channels
- Channel Intermediaries and Functions
- Channel Structure
- Managing Channel Relationships
- Supply Chain Management
-
Promotion Decisions
- Marketing Communications
- Promotion Goals
- Promotional Mix Factors
- Advertising
- Types of Advertising
- Media Decisions in Advertising
- Public Relations
- Sales Promotion and Personal Selling
- Types of Sales Promotions
- Steps in the Selling Process
- Pricing Decisions
- Pricing Concepts
- Pricing Objectives
- Yield Management
- Demand Determinant
- Cost Determinant
- Setting the Price
- Pricing Goals
- Legality of Pricing
- Base Price Tactics